Social media has changed into a go-to-go recreation place for Millennials today, be it watching videos, making memes or posting their daily lives. The newest addition to this virtual world of recreation is the app called TikTok. It is definitely an app that allows you to play characters from different movies, TV soaps, and songs. The craze for this app has increased tremendously and today the app hits 1.5 million downloads. Isn’t that amazing? Talk about grabbing opportunities, TikTok has begun incorporating ads. Let us let you know how you can use the world’s growing entertainment app to boost your online business.
Do you think TikTok Ads are Right for Your Business ?
With millions of users worldwide, the trending app brings about ample opportunities in the realm of advertising. TikTok has surpassed Twitter and the favorite face changing app Snapchat. It is less immersed with advertising, however the built-in filter visual application has moved the world of social media marketing with an unusual vitality.
At the beginning of 2019, the app launched a beta version of its ad offerings. After that, the big business names like Nike, Grubhub tiktok earnings calculator and Apple music started using TikTok for product promotion. It turned out to become a unique and visually compelling campaign. The unusual features for creating ads alongside advanced targeting, TikTok ads perform better than the other counterparts and you can certainly tap probably the most profitable pool of users.
However, not all sorts of businesses can make the most of TikTok. So, when you jump into conclusions and start investing time, think about those two questions. It will help you determine perhaps the ad platform is the proper place for the online business.
1. What’s the Target Audience for Your Business ?
TikTok is used majorly by the young generation, if that’s your target audience, then a platform is going to be worthwhile. According to a survey, 66% of TikTok users are aged below 30. To produce yourself sure about this ratio, watch TikTok videos that comprise of youth-centric content.
2. Are you currently ready with the Budget to Advertise on TikTok ?
Business houses like Nike, Disney and others have easily grabbed the opportunity as they have huge funds to invest in the advertising venture. Driving huge impressions is an easy affair for them, however, for the smaller business , it may slip from the budget. This is because, these ads come at highly premium costs at on average 10 USD per CPM and reach up to 300,000 USD for bigger campaigns.
How exactly to Advertise?
● Produce a TikTok Ad account
● Build a TikTok Ad plan
● Place your TikTok Ad , fill in the details and target information.
● Now you can control your ads and spending, check the duration and the goals.
These steps will help you to construct a TikTok account and then you can start marketing via right analysis and experimentation.
To have the best experience, it is preferred to hire a respected social media marketing agency in Kolkata. Experts can provide better techniques and drive sales for you. Just in case, you are seeking one, you can definitely contact the high-profile technicians.Read More