If you are employing any internet marketing strategies to drive visitors to your website or maybe to create leads, you have to learn how your website rankings and how your competitors’ websites rank. Let me let you in a great free tool that I use to track the popularity and energy of an internet website.
When you first begin a webpage, for example, your own Alexa ranking may be in the high millions (out of all the websites in the world). You’ll notice there that Google is the #1 rated site in the world, followed closely by Facebook at #2 and YouTube at #3 (in the time of this writing). There are many aspects that go into the weightings but increasing the number of high quality backlinks (links with lots of”juice”) is a great way to help increase your site’s ranking.
But rather than have to keep going back to Alexa.com whenever you want to inspect the ranking of a specific webpage, you can download the free Alexa toolbar (in Alexa) and have it display in your status bar (the bottom of your Firefox browser at which Firefox informs you how much your page has loaded once you click on a link). Using this free tool, you’ll be able to browse the web as you normally do and once you run into a great website or article directory that you can quickly glance down to the bottom of your screen to look at what ranking that page has.
If you are surfing around on Facebook, the toolbar at the bottom will show #2, etc. (Here is how I track my blog’s Alexa ranking every day keyword search position checker. Check it out for yourself, it is quite fun to see your blog increase it’s ranking several tens of thousands of places daily as mine does! It is just like a countdown timer.) Just by getting your site to rank under 100,000, the amount of traffic you’ll be receiving in the search engines alone will keep you really busy!
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